Your content, unleashed
Empower your marketing team to create, manage, and deliver exceptional digital experiences — without waiting on developers.
100K+
Websites powered
50%
Faster time-to-publish
Zero
Infrastructure to manage
24/7
Global availability
Loved by developers
Optimizely’s SaaS CMS is a fully managed, headless content management system that separates content from presentation — giving marketers the freedom to create while developers build with any frontend framework. No servers to maintain, no upgrades to schedule, no bottlenecks.
Design pages without writing code
The Visual Builder gives marketers full control over page layouts with an intuitive drag-and-drop interface. Compose experiences from reusable sections and elements, preview changes in real time, and publish instantly.
Explore Visual Builder →One CMS. Every channel.
Create content once and deliver it everywhere — websites, mobile apps, digital signage, IoT devices, and more. The headless architecture powered by Optimizely Graph lets developers use any frontend framework while content teams work independently.
Learn about headless delivery →Work together, ship faster
Built-in workflows, role-based permissions, and real-time collaboration let your entire team contribute to the content lifecycle. From draft to review to publish, everyone stays aligned.
See collaboration features →Why marketers choose Optimizely CMS
Everything you need to move fast and create with confidence.
Instant provisioning
Get up and running in minutes, not months. No infrastructure setup — just log in and start creating.
Automatic updates
Always on the latest version. Optimizely handles all updates, security patches, and performance improvements behind the scenes.
AI-powered with Opal
Generate content, build entire pages, and optimize copy with Opal — Optimizely’s native AI assistant embedded directly in the CMS.
Enterprise-grade security
SOC 2 compliant, SSO with Opti ID, role-based access control, and built-in content versioning keep your data safe.
Global CDN & edge delivery
Content served from Optimizely’s global edge network ensures blazing-fast load times for visitors anywhere in the world.
Extensible & composable
Connect to your existing martech stack with the Optimizely Connect Platform, custom apps, and a powerful REST & GraphQL API.
How it accelerates your team
Optimizely SaaS CMS removes friction at every step of the content lifecycle.
No developer dependency for content changes
Marketers can build and update pages, create new layouts, and manage content independently — freeing developers to focus on features and integrations.
Scheduled & multi-language publishing
Plan campaigns with scheduled publishing, manage content in multiple languages, and roll out localized experiences for global audiences.
Built-in experimentation & personalization
Create content variations, run A/B tests, and personalize experiences natively — powered by Optimizely’s industry-leading experimentation platform.
Seamless CMP integration
Connect your CMS to Optimizely’s Content Marketing Platform for end-to-end campaign planning, task management, and asset governance in a single unified workflow.
What people are saying
“We went from needing a developer for every page change to our marketing team owning the entire content workflow. It’s been transformational.”
Laura K.
Director of Digital, E-commerce
“The headless architecture gives our dev team complete freedom on the frontend while marketers publish content on their own schedule. Best of both worlds.”
Tom P.
CTO, Media Company
“Opal AI inside the CMS is incredible. We generate first drafts of entire landing pages in minutes and just refine from there. Our velocity has doubled.”
Maya N.
Content Lead, B2B SaaS
Frequently asked questions
What is the difference between CMS 12 and SaaS CMS?
CMS 12 is a self-hosted, PaaS-based solution where you manage your own infrastructure. SaaS CMS is a fully managed, cloud-native platform — Optimizely handles hosting, updates, scaling, and security so you can focus entirely on content.
Do I need developers to create content?
No. Once your content types and components are set up, marketers can independently create pages, compose layouts with Visual Builder, and publish content without any code changes.
What frontend frameworks are supported?
Optimizely SaaS CMS is headless and works with any frontend — React, Next.js, Astro, Vue, Angular, or custom solutions. Content is delivered via Optimizely Graph (GraphQL) and REST APIs.
How does Opal AI help with content creation?
Opal is embedded directly in the CMS and can generate page content, build entire page layouts, optimize copy for SEO, and create images — all while following your brand guidelines and design system.
Ready to transform your digital experience?
Join thousands of brands using Optimizely’s SaaS CMS to create faster, publish smarter, and deliver personalized experiences at scale.